Getfoundwhenitcounts
Search optimisation is the ongoing work of making your business the obvious answer when someone nearby looks for what you do, whether they type it into Google or ask an AI assistant. It is less about tricks and more about clarity: a fast, well-structured site, pages that genuinely match what people are looking for, and the local signals that tell both Google and the assistants you are real and trusted.
More and more people now skip the list of ten blue links and just ask ChatGPT, Perplexity or Google's AI Overviews who to use. This is the same craft as classic SEO, extended so that the machines deciding who to recommend read your business clearly too. I focus on the searches that end in a phone call or a form, not vanity rankings, and progress compounds, so the work you do this quarter keeps paying off long after it is done.
Who this is for, and who it is not
A good fit if
- Local and regional businesses that want to be found on Google the moment a customer is ready to buy
- Businesses that can already feel customers arriving via AI tools and want to be the name those assistants recommend
- Sites that already convert visitors well but simply are not getting enough of them
- Owners who want honest, plain-English reporting instead of a monthly dashboard nobody reads
Not the right service if
- You want to rank first for a national keyword next week. Real SEO builds over months, and anyone promising instant results is selling you a risk
- You are not willing to make changes to the site or add content. SEO is a partnership, not a switch I flip on your behalf
What the work covers
A technical foundation that holds up
Speed, mobile usability, crawlability, and clean structure, so search engines can read every page and visitors never bounce because something loaded slowly.
Pages that match real searches
On-page work that lines your titles, headings, and copy up with the exact things your customers type, without stuffing keywords or writing for robots.
Local presence, properly set up
Google Business Profile, consistent listings, and the local signals that put you in the map results when someone searches nearby.
Content that answers questions
A practical plan for the pages and articles worth writing, aimed at the natural, spoken questions your customers ask, whether they put them to Google or to an assistant, before they buy.
Recommended by AI answer engines
Structured content, a consistent identity across the web, and presence in the reviews and listings that ChatGPT, Perplexity and Google's AI Overviews lean on when they decide who to name.
Reporting you can actually understand
Plain updates on rankings, traffic, enquiries, and how the major assistants describe you, tied back to the outcomes that matter rather than numbers for their own sake.
How it works
Audit and baseline
I review where you stand today: technical health, current rankings, competitors, the searches worth chasing, and what the major AI assistants already say about you, if anything. You get a prioritised list, not a 60-page PDF.
Fix the foundations
The technical and on-page issues holding you back come first, because everything else, including how cleanly an AI can read you, builds on a site search engines can crawl properly.
Build signals and content
Local presence, structured data, the right pages, and the listings and reviews that both Google and the answer engines trust, aimed squarely at the terms your customers use.
Track and refine
We watch what moves across search and AI results alike, double down on what works, and keep your information current. This is a habit, not a one-off, and this is where it compounds.
What I need from you
- Access to your website and its content, so changes can actually be made
- Access to Google Analytics and Search Console, or I will help you set them up
- Ownership of, or access to, your Google Business Profile and key review and directory listings
- A little patience and someone able to approve new pages and content
Think this is what you need?
Book a free, no-pressure call and I will tell you honestly whether SEO & AI Search is the right move, and what it would take.