Adsthathavetoearntheirspend
Pay-per-click puts your business in front of people at the exact moment they are searching for what you offer, and you only pay when someone actually clicks. Done well, it is the fastest way to turn on a stream of enquiries. Done badly, it is the fastest way to burn money.
I build and run campaigns that are measured against one thing: the cost of a genuine enquiry. Every keyword, audience, and landing page exists to lower that number, and anything that does not pull its weight gets cut.
Who this is for, and who it is not
A good fit if
- Businesses that need enquiries now and cannot wait months for SEO to build
- Services with clear demand, where people are already searching for exactly what you do
- Owners who want every pound of spend tracked back to a real lead, not guessed at
Not the right service if
- There is no real search demand for what you sell yet. In that case awareness or SEO is a better first move, and I will tell you so
- You want to set a campaign live and never look at it again. Ads need tending, and I would rather run them properly or not at all
What the work covers
Accounts built around intent
Tightly themed campaigns and ad groups so your budget only ever chases people who are genuinely looking to buy, not idle browsers.
Keyword and audience research
The searches and audiences worth paying for, and just as importantly the negative keywords that stop you wasting spend on the ones that never convert.
Landing pages that convert
Ads are only half the job. I make sure the page they land on is fast, focused, and built to turn a click into an enquiry.
Conversion tracking done right
Proper tracking so every enquiry, call, and form is attributed correctly. If we cannot measure it, we cannot improve it.
Hands-on management
Ongoing bid, budget, and creative adjustments, with clear reporting on what each campaign is actually returning.
How it works
Goals and targets
We agree what a good enquiry is worth to you and what success looks like, so every decision after this points at the same target.
Build the account
Campaign structure, keyword and audience research, ad copy, and conversion tracking, all set up cleanly from the start.
Launch and measure
Campaigns go live in a controlled way so we gather real data before scaling, rather than betting the whole budget on day one.
Optimise and scale
The winners get more budget, the dead weight gets cut, and cost per enquiry comes down over time. This is where the account starts to pay for itself.
What I need from you
- An advertising budget you are comfortable testing with, kept entirely separate from any fees
- Access to your Google Ads and any social ad accounts, or I will help you create them
- A clear idea of what a lead or sale is worth to your business
- A website or landing page to send clicks to, or ask me to build one
Think this is what you need?
Book a free, no-pressure call and I will tell you honestly whether PPC is the right move, and what it would take.